Recently, a netizen discovered a Chinese menu at a Nai Xue Tea Academy in Guangzhou, featuring exquisite morning tea dim sum and regional specialty dishes, which sparked widespread attention. Nai Xue Tea Academy is a brand under Nai Xue that focuses on the Chinese tea experience. It just opened its first Guangzhou store last month, also its sixth location and first step outside Shenzhen. The "Nai Xue Chinese restaurant" referred to by netizens is actually a Cantonese fusion cuisine space created by the store in partnership with Zhen·Songshan, allowing customers to dine while enjoying tea. However, the pricing and culinary positioning of the dishes have sparked controversy, with some consumers finding the value for money insufficient, while others pointed out that dishes such as crab roe-stuffed orange seem more like Jiangsu-Zhejiang cuisine. Against the backdrop of Nai Xue withdrawing from multiple locations, whether this cross-industry attempt will be accepted by the market remains to be seen. [more…]

Want to easily recreate café-quality flavors at home? Choosing the right coffee beans is a key step. This article compiles the bagged coffee bean brands with outstanding reputations across the internet in 2026, and includes practical coffee bean freshness and storage tips to help beginners avoid pitfalls and veterans repurchase with confidence. Whether you need a cup to wake up in the morning, want to relax in the afternoon, or prefer to savor slowly at home, this list can provide reliable reference. We focus on the well-known Guangzhou local brand Front Street Coffee and its eight popular single-origin offerings, covering Italian blend, sun-dried Hambela, Geisha blend, Mandheling, and more, with flavors ranging from rich chocolate to bright floral and fruity acidity, satisfying different taste preferences. [more…]

This Monday, Luckin Coffee's collaboration with the hit game Genshin Impact officially launched, with a themed pop-up store opening simultaneously in Ningbo. The event introduced two new drinks—Fontaine Red Wine Americano and Freshly Brewed Fontaine Ceylon Light Milk Tea—along with 8 themed cups, 4 limited-edition paper bags, 2 cup sleeves, and merchandise such as stickers, keychains, and character standees. However, problems arose on the first day: many players found that the drink cups they received did not match the characters on the posters, with the same new drink inexplicably paired with the same themed cup; users in Guangzhou also encountered a system issue that prevented them from ordering the light milk tea. Consumers' disappointment and employees' grievances clashed fiercely on social media. Why did a highly anticipated collaboration turn into a complaint fest? [more…]

In recent years, a new format has emerged in China's coffee market—self-service coffee shops, where consumers pay a fixed fee and can then drink unlimited cups of various freshly brewed coffees, a model much like a craft beer bar. Wuhan's first self-service coffee shop opened with a 22-yuan wristband for all-day unlimited drinking of 6 freshly brewed coffees, and after 5 p.m. it even offers half price, quickly attracting attention on social platforms. Guangzhou had previously also seen a self-service store offering only two kinds of coffee, black and white, with 8 insulated buckets lined up on the bar, dispensing coffee at the press of a button. This type of model focuses on speed, low cost, and a multi-flavor experience, but it also faces shortcomings such as dependence on foot traffic for site selection, difficulty ensuring product quality, and a lack of atmosphere and social attributes. Can self-service coffee truly spread across the country and become a new normal in coffee consumption? This article will explore this in light of examples and industry views. [more…]

On the day its first Nanjing store opened, Cha Yan Yue Se shot to the top of trending searches because of the sheer number of people queuing and scalpers driving the price up to 200 yuan a cup. The Xinjiekou store was forced to close, while the Jiangning Jingfeng store remained open. The brand revealed that it plans to open five stores in Nanjing in the future, while market regulators made clear that scalping on behalf of buyers is illegal. This article reviews Cha Yan Yue Se's expansion trajectory in cities such as Changsha and Shenzhen, compares it with the development paths of similar brands such as Nayuki, and explores the balancing challenge facing internet-famous tea drinks among quality control, supply chains, and consumer rationality. [more…]

During the National Day holiday, Starbucks launched limited-time stamp-collection events in Beijing, Guangzhou, Shenzhen, and many other places, drawing widespread attention from stamp-collecting enthusiasts. However, as the events progressed, many consumers found that stores had noticeably different understandings and enforcement of the rules, with some even seeing the same store offer free stamps in the morning but require a purchase in the afternoon. This shifting-back-and-forth phenomenon left participants confused and also sparked discussion about whether the event organizers should unify the rules. This article will outline the specific details of the two stamp-collection events and present the various problems consumers encountered during actual participation. [more…]

HEYTEA's collaboration with the popular Japanese anime "Chiikawa" officially launched today, instantly igniting the buying frenzy of fans and consumers. Although the brand had stocked up on merchandise in advance, avoiding an instant sell-out, the massive volume of orders still caught stores off guard: some stores accumulated over a hundred drinks within ten minutes of opening, with themed stores in Shanghai, Guangzhou and other cities receiving as many as seven to eight hundred orders, forcing online ordering channels to be shut down. On-site pickup lines stretched for several meters, with many consumers waiting one to two hours to get their drinks and merchandise, and some even waiting as long as three hours. Meanwhile, the mini-program showing "order ready" in advance while drinks could not be found in the pickup area further exacerbated the on-site chaos. Behind the popularity of this collaboration event, the brand's operational shortcomings in handling instant traffic surges have also been exposed. [more…]

Whether it's for a morning wake-up, an afternoon pick-me-up, or a slow, leisurely brew at home, choosing the right coffee beans can bring café-quality flavor right to your doorstep. Today we're bringing you a coffee bean brand with a stellar reputation across the web, along with a roundup of bagged coffee beans that deliver consistent flavor and are absolutely worth repurchasing—so beginners can avoid any missteps, and longtime fans can stock up with complete confidence. [more…]

Since September, rumors that Luckin Coffee would fully roll out smart milk tea machines and tea extraction machines have kept the industry closely watching its moves into the milk tea market. Recently, some stores in Guangzhou took the lead in trial-installing the tea extraction machines, only to draw collective complaints from frontline staff. Employees reported that the device is not only bulky and space-consuming, but can also extract only one type of tea liquid at a time, and its cleaning and sanitizing steps are extremely cumbersome. Making a pot of tea base takes more than half an hour from start to finish, making it even less efficient than manual brewing. At the same time, some stores have also seen quality control problems such as rusting metal parts. So how exactly does this smart device perform? Let's take a look at the real feedback from employees. [more…]

What happens when traditional Guangdong rice noodle rolls meet espresso? Recently, a novel way of eating them—swapping the soy sauce for espresso—has sparked widespread discussion on social media, with related posts on Xiaohongshu exceeding ten thousand. Some people call it outrageous, while others say they are eager to try it. In fact, crossovers between coffee and traditional Chinese foods have long existed, from Chengdu's pork intestine rice noodles paired with coffee to fried dough sticks with coffee. Such attempts continuously refresh people's understanding of coffee culture. This article will take you through the story behind this phenomenon and the various amusing tales of coffee's localisation explorations. [more…]

Many coffee shops do an internal tasting round before officially opening their doors to customers, commonly known as "morning calibration." The core purpose of this step is to confirm whether the coffee being served that day still tastes consistent, and if any abnormalities or negative changes in flavor are detected, adjustments must be made promptly. Some people wonder: if the equipment, water quality, parameters, and beans haven't changed, how could the taste change? In fact, espresso is particularly susceptible to the effects of coffee bean degassing and air humidity, so morning calibration is not superfluous. In addition to espresso, lattes and cold brew also need to be included in the testing. This article will explain one by one the reasons for morning calibration in coffee shops, what gets tested, and its significance at the food safety level. [more…]

Luckin Coffee recently piloted a new scheduling system in cities such as Guangzhou, Shenzhen, and Chengdu. The system can predict peak hours based on store sales data and arrange minimal staffing accordingly. While the new system improves efficiency, it has also sparked discussions about the distribution of work between full-time and part-time employees, responses to unexpected situations, and labor cost control. At the same time, as Luckin's store expansion slows and sales decline, the problem of redundant staff is gradually emerging, and this system upgrade is seen as an important measure to reduce costs and increase efficiency. As coffee lovers, it is worth learning about the impact of this change on store operations and employee experience. [more…]

Guangzhou's "hui nan tian" (return of the southern damp) has arrived, with walls sweating, floors never drying, and coffee beans facing a moisture crisis. A surge in humidity directly affects the stability of espresso extraction: beans in the hopper absorb moisture and clump together, water vapor interference during grinding intensifies, and as air pressure drops, the espresso machine's extraction pressure slightly decreases, ultimately leading to weaker flavor and longer shot times. How should baristas respond to such harsh weather? This article approaches the problem from three angles—reducing moisture absorption, solving clumping, and adjusting parameters—and combines Front Street Coffee's hands-on experience to offer concrete, actionable solutions that help you pull a stable, delicious espresso even in the humid season. [more…]

As the coffee wave sweeps across every industry, even ancient temples spanning a millennium can no longer resist the urge to cross over. Longhua Temple, the oldest in Shanghai, has recently opened a beverage window next to its vegetarian restaurant, launching "vegetarian coffee" that uses oat milk instead of dairy milk — catering to vegetarians and those who are lactose intolerant. This is not the first time a temple has ventured into coffee; from Dafo Temple in Guangzhou to Yongfu Temple in Hangzhou, the collision between Buddhist monasteries and coffee has long existed. Longhua Temple's move, with its affordable prices, has sparked heated discussion online: can coffee be classified as vegetarian or non-vegetarian? Is temples selling coffee a new path for cultural dissemination, or just a gimmick? This article takes you behind the scenes. [more…]

Luckin Coffee has recently piloted a brand-new product label sticker at some of its stores in Guangzhou, Hangzhou, and other cities, replacing the original small blue label with a palm-sized label sheet and adding information such as calories and fat content to make it easier for consumers to understand the nutritional data of drinks. This change aligns with the current trend in the tea beverage industry of giving drinks a "product ID" and has won recognition from many users. However, Luckin employees are quite unhappy about it, arguing that the large label does not show the order notes they need most and instead slows down order fulfillment efficiency. This controversy over the label stickers reflects the difficult balancing act brands face between consumer demand and frontline operational efficiency. [more…]

Guangzhou's autumn and winter are warm and pleasant, and Dongshankou is especially a favorite among coffee lovers. This article records the author's two consecutive days of store visits at Front Street Coffee, from the rich sweetness of sun-dried Guatemalan beans to details like the English-style cups and the aroma drifting from the bean roaster, showcasing the unique charm of a specialty coffee brick-and-mortar shop. At the same time, the article also explores domestic purchasing channels and tasting methods for specialty coffee beans, making it suitable for coffee fans who enjoy pour-over and pursue bean quality. If you want to know where to buy specialty coffee beans in Guangzhou, or want to understand what domestic specialty beans are available, this store-visit essay will give you plenty of inspiration. [more…]

On the first day of the May Day holiday, a rare queue of people appeared at Exit B of Liede Station in Guangzhou, and the reason was precisely the official opening of Lin Junjie's Miracle Coffee at IGC Mall in Guangzhou. The space was formerly occupied by the Guangdong chain brand store by.jpg, and after it closed in March this year, Miracle took over, with fans' anticipation far outweighing any regret. The official confirmation is that the Guangzhou store is a long-term operating location rather than a pop-up, and on opening day people arrived to check in before eight o'clock, with the line once extending into the subway station. The drink selection at the store is richer than that of the Shenzhen pop-up coffee truck, including the return of limited-edition specials as well as desserts, merchandise, coffee beans, and more, but no stamp service is offered. Due to astonishing purchasing power, ingredients ran out early, and a sold-out notice was posted just after six in the evening. There is still no definite news on whether Lin Junjie will personally visit the store, and considering that the shop is small and right next to the subway entrance, the station appearance segment fans are hoping for is highly unlikely to happen. [more…]

A chain coffee shop in Guangzhou, store by .jpg, located on the 41st floor of an office building, quickly went viral on social media because customers can take photos with Canton Tower up close. The average spending is low and no reservation is required—just register at the front desk and you can go upstairs to take photos—attracting a large number of young people to come and check in. However, the resulting elevator congestion and occupied public areas have made office workers in the building miserable. The property management subsequently limited the number of daily tickets and removed the lounge chairs and tables. How will this high-altitude coffee craze ultimately end? [more…]

Coffee is becoming increasingly popular in China, and its drinking occasions and pairing methods are being redefined. From shaomai paired with Ethiopian pour-over to rice noodle roll shops selling coffee, and coffee shops in Shanghai, Hangzhou, Chengdu, Guangzhou and other places launching jianbing guozi, the combination of Chinese breakfast and coffee has sparked queues for photo opportunities and heated discussion. Some see it as everyday life, while others question whether it is just attention-seeking and overpriced, but it is undeniable that this attempt to break fixed impressions is making coffee more accessible to ordinary people. This article will sort out the consumer psychology, dietary changes and market logic behind this phenomenon, and explore whether it will become a new trend for coffee shops. [more…]

How much startup capital does it really take to open a small private coffee shop? And how much does it cost to learn coffee-making? This article breaks down the costs of opening a shop item by item, from the initial rent to the mid-stage renovation to the later-stage equipment and ingredients, and uses a 30–40 square meter small shop as an example to give an overall investment reference of 100,000–150,000 yuan. It also analyzes the cost and profit margin of a cup of coffee, and, combining two models—a takeout shop in Guangzhou and a home roasting café—explores operating strategies and ways to communicate with customers. Finally, it introduces the price range of coffee-learning courses. Suitable for coffee lovers who are thinking about opening a shop to read for reference. [more…]